You no longer need to raise your wrist or touch the screen to see the time or other information on your watch face, because the display never sleeps. So whether riding a bike, cranking out some crunches, or counting the minutes in a meeting, all you need to do is glance to find the time or your workout metrics right there where you want them.
A screen as remarkable as the day is long.
To remain on all day with all‑day battery life, hardware and software have to work in harmony.2The display dims when your wrist is down, yet key features, like watch hands, remain visible at all times. Touching the face or raising your wrist brings everything back to full brilliance.
Customize your watch face every which way.
Any face can be personalized by selecting apps or shortcuts to features — what we call complications — that let you see more at a glance and do more with a touch. There are hundreds to tap into, and some faces, such as Info graph, can accommodate up to nine.
Every piece a masterpiece.
We put as much care into engineering our case materials as we do the technology they contain. We now offer four exquisite materials, including titanium. Each of the metals and the ceramic we use were painstakingly engineered by Apple to enhance their native qualities, while bringing out a distinctive beauty.
Bring on the bands.
Apple Watch bands are designed to be easily interchangeable. They simply slide on and off, so you can effortlessly swap bands as you run from the gym to dinner with a client. Choose from elegant leathers, high-performance fluoroelastomer, flexible nylon weaves, or metal bands if that’s your thing. With so many colors and clever clasps, your Apple Watch can feel like a whole new watch, over and over again.
The tech that makes it tick.
Apple Watch packs surprising capabilities into a footprint so small it’s more like a fingerprint. Tucked below the deceptively simple surface are many massive feats of engineering